“Whatever is worth doing at all is worth doing well.”
– Lord Chesterfield
With new media and mobile technologies, marketers no longer have to interrupt consumers to get their attention. With their consent, permission-based mobile marketing can achieve a whole new level of personalized and customized communication that deepens engagement with loyal customers.
Posted in Advertising, Marketing, Mobile
Tagged Business, Internet Marketing, Marketing, Marketing and Advertising, Mobile marketing, SMS, Social media
Be honest: How often do you fast forward through TV commercials or switch the radio station to avoid unsolicited messages? Traditional broadcast advertising is downright disruptive, so it’s no surprise viewers and listeners tune out. Social media sites such as Facebook, Google+ and Twitter offer a cost-effective, complementary alternative to this intrusive method.
Posted in Advertising, Facebook, Google+, Marketing, New media, Small business, Social media, Video
Tagged Consumer, facebook, Google+, Mass media, Television advertisement, Twitter
Ree Drummond (center) and her family on their ranch.
What makes a good corporate blog? For starters, it has to be written by a real person with a real voice. Readers can see right through content that is contrived or canned.
When you look at the success of Ree Drummond, author of The Pioneer Woman, you can see where authenticity has led to her loyal following.
Posted in Blog, Marketing, New media, Small business
Tagged Blog, Business, Corporate blog, Forrester Research, New Yorker, Oklahoma, Pioneer Woman, Ree Drummond
