Are you confused by social media and how it can benefit your business? If so, you are not alone. New networks are introduced frequently and each has its own special niche, whether its sharing information, multimedia or both. They also attract different types of users.
So how do you make sense of the ever-growing social media landscape? Choosing which sites make sense for you depends of the over-arching goals of your business and, of course, the needs and preferences of your customers.
Posted in Branding, Facebook, Google+, Marketing, New media, Small business, Social media, Uncategorized
Tagged Business, consumer relationships, facebook, Google+, Marketing, Pinterest, Small business, Social media, Twitter
Blake Mycoskie may not be the first entrepreneur to embrace cause marketing, but he sure understands what it’s all about. In today’s crowded and cluttered marketplace, Mycoskie has built passion for a cause into the heart of his business plan.
Mycoskie’s venture TOMS shoes is focused on the One for One™ movement, a promise to provide a new pair of shoes for a child in need with every pair purchased. What started out as an idea to benefit others has grown into a thriving show company that has attracted legions of loyal customers.
Posted in Branding, Marketing, Small business, Uncategorized
Tagged Blake Mycoskie, branding, Cause marketing, Marketing, Small business, TOMS shoes
When I first got my iPhone, I was afraid having unfettered access to iTunes and the App Store would make a dent in my checking account balance. But my fear was not necessary, the only micropayment purchase I’ve made on my phone is Angry Birds. And I confess, Angry Birds Seasons, Angry Birds Rio and Angry Birds Space too. The process was simple: visit the App Store, search, choose my item, select install, input password and done. Soon thereafter the .99 cent charges were on my credit card bill.
Posted in Marketing, Mobile, New media, Small business
Tagged Angry Birds, Apple, Business, consumer relationships, Google Wallet, iPhone, Marketing, mobile, mobile payment, Small business, Smartphone
