Tag Archives: biculturalism

Tamales and cheeseburgers: To reach the Hispanic market, make campaigns culturally relevant and social

Se habla espanolIn sixth grade, learning a language became a requirement in school and I had two choices: Spanish or French. The older kids said French was hard in the beginning, but the lessons eventually got easier the more you learned. They said the opposite about Spanish. A trusted teacher recommended to my parents that I take Spanish because it would eventually rival English as the dominant language in the U.S.

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