My mom on her wedding day.
How do you make your message stand out when consumers are bombarded by thousands of ads each day? The noise is pervasive and loud. The number of outlets is vast. Shouting doesn’t help and it will likely get you ignored.
So when putting a message out there, remember who you’re talking to and tell a good story. Appeal to what matters to your potential customers and don’t be afraid to tackle emotional subjects head on.
Posted in Advertising, Branding, Marketing, New media, Small business, Video, YouTube
Tagged Advertising, brand personality, consumer relationships, Marketing
Facebook prides itself on one simple mission: To make the world more open and connected. Allowing businesses to join in the groundswell conversation with brand pages was a marketer’s dream come true. Opportunities to increase traffic and sales, build loyalty and amplify word of mouth got marketers establishing pages and posting. As they started talking, consumers started talking back and online communities were born.
But how much brand talking is too much? At what point do consumers tune out?
