My mom on her wedding day.
How do you make your message stand out when consumers are bombarded by thousands of ads each day? The noise is pervasive and loud. The number of outlets is vast. Shouting doesn’t help and it will likely get you ignored.
So when putting a message out there, remember who you’re talking to and tell a good story. Appeal to what matters to your potential customers and don’t be afraid to tackle emotional subjects head on.
Posted in Advertising, Branding, Marketing, New media, Small business, Video, YouTube
Tagged Advertising, brand personality, consumer relationships, Marketing
Are you confused by social media and how it can benefit your business? If so, you are not alone. New networks are introduced frequently and each has its own special niche, whether its sharing information, multimedia or both. They also attract different types of users.
So how do you make sense of the ever-growing social media landscape? Choosing which sites make sense for you depends of the over-arching goals of your business and, of course, the needs and preferences of your customers.
Posted in Branding, Facebook, Google+, Marketing, New media, Small business, Social media, Uncategorized
Tagged Business, consumer relationships, facebook, Google+, Marketing, Pinterest, Small business, Social media, Twitter
When I first got my iPhone, I was afraid having unfettered access to iTunes and the App Store would make a dent in my checking account balance. But my fear was not necessary, the only micropayment purchase I’ve made on my phone is Angry Birds. And I confess, Angry Birds Seasons, Angry Birds Rio and Angry Birds Space too. The process was simple: visit the App Store, search, choose my item, select install, input password and done. Soon thereafter the .99 cent charges were on my credit card bill.
Posted in Marketing, Mobile, New media, Small business
Tagged Angry Birds, Apple, Business, consumer relationships, Google Wallet, iPhone, Marketing, mobile, mobile payment, Small business, Smartphone
