Tag Archives: demographics

Pew study presents social media demographics [Infographic]

Posted on April 15, 2013 by Julie A. Novak

Communicators know the first step in approaching any creative project is identifying their audience. To do a job well, we need to know who they are, where they come from and what spending power they have. To paint a more … Continue reading →

Posted in Advertising, Audience, Branding, Business, Communications, Facebook, Google+, Integrated Marketing Communications, Marketing, New media, Small business, Social media, Strategy, Twitter | Tagged , , , | Leave a comment

Who is using social media? [Infographic]

Posted on March 11, 2012 by Julie A. Novak

OnlineMBA  recently released an infographic highlighting the demographics of social media users. Demographic information provides insight about a specific population at a given moment in time. These statistics are valuable for segmenting markets based on age, cultural background, education and … Continue reading →

Posted in Facebook, Google+, Marketing, New media, Small business | Tagged , , , , , , | Leave a comment