Tag Archives: SMS

Why CTR won’t cut the mustard when measuring mobile ROI

Cost value chart

“Whatever is worth doing at all is worth doing well.”
– Lord Chesterfield

With new media and mobile technologies, marketers no longer have to interrupt consumers to get their attention. With their consent, permission-based mobile marketing can achieve a whole new level of personalized and customized communication that deepens engagement with loyal customers.

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I can see clearly now the ads are gone

The CAN-SPAM Act is a law that sets rules for commercial e-mail.

As technology changes, there will inevitably be some form of intrusive, in-your-face advertising, for better or worse, which leverages the strength of the medium. There also will be consumers who resist these messages that interfere with their daily lives.

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